By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's busy service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the unique obstacle … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other facts regarding contemporary B2B advertising. We go over exactly how the purchasing trip is currently entirely fragmented and the manner in which area structure can help marketers retake control of the disc… Read More